Fresh produce management software package
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FreshWare
Catering supply and food service sortware
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ChefServe
Food industry management and solutions
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FoodLogik
Farming and agricultural strategic IT solutions provider
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AgriLogik

Designed to make you and your teams working day more Efficient

At Affinitus we design and develop market-specific global software solutions and acts as a strategic IT partner for customers in the food, fresh produce, bakery, meat, logistics and warehousing sectors.

The systems Affinitus develops are specific to each market sector. Through a partnership approach, we can provide a solution configured to meet your strategic business requirements.

This focused approach allows customers to gain significant business advantage when deploying these market-leading solutions. Our solutions allow users to manage collaborative relationships between customers, business partners and employees and help guide intelligent commerce transactions across multiple communication channels.

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Our software shows you real time vital information

This focused approach allows customers to gain significant business advantage when deploying these market-leading solutions. Our solutions allow users to manage collaborative relationships between customers, business partners and employees and help guide.

  • Today's Turnover
    £76921.29
  • Last Week
    £70933.73
  • Today's Margins
    4.00%
Products sold by value
425
Number of orders taken today
Turnover last week totals
30
New accounts in the last month
Products sold by value
Number of orders taken today
Turnover last week totals
New accounts in the last month

Implementing Freshware within our business is one of the best decisions we have made!

Iain Furness,
Managing Director,
The French Garden Group

We have been very pleased that we have been able to get a phased implementation on this project, allowing us some very quick wins within only months of placing our order with Affinitus.

Mash Purveyors Ltd

It was obvious that these guys knew our business, and more importantly were listening to our current problems and coming up with solutions even before we had committed to their product.

Halls International

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Mash-testimonal-image
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The benefits of working with us

Project Management
Project Management

We provide a project manager for all installations to ensure a smooth, trouble-free transition to the new system. The first stage is to assess the functions and procedures that need to be carried out in order to ensure the system runs effectively. These procedures will run to a planned schedule which has been previously agreed between the client and the implementer.

Implementation
Implementation

The implementer will have many years of experience at senior levels and specific knowledge of your industry. Their role is to ensure that everything runs smoothly, and to liaise directly with your system administrator to ensure that nothing is overlooked.

Timescale
Timescale

Converting a business to our software is a seamless operation which can usually be achieved within normal working hours. Our aim is to provide maximum flexibility: in cases where implementation cannot take place alongside the daily running of your business, we can install the system overnight.

Training
Training

Once you are familiar with your brand new system it will make the daily management of your business far easier. Training needs vary depending on usage, so the project manager will determine the level of training needed for each user, organise training sessions and, as soon as a start date is decided, ensure the schedule is agreed and implemented.

Service and Support
Service and Support

We don’t just install and leave. We offer telephone and online diagnostic support Monday to Friday during normal office hours. For your peace of mind, out of office hours support is always available should you need it.

News

September
19
4 Degrees C upgrades to Chefserve advanced solution

Electronic Data Interchange (EDI) is fast becoming an integral part of the way catering and foodservice companies do business, meaning suppliers need to be ready to react to product requests as and when they receive them. Upgrading to the Chefserve advanced solution will enable leading fresh and chilled produce supplier 4 Degrees C to do […]

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November
28
Deck the halls with eco friendliness

In all the jolly festivities, who would have thought that the type of Christmas tree you choose could have significant environmental, economic and social implications? For a lot of people, the choice to reduce deforestation by going artificial is an easy one to make. But should it be? There is more to this age old […]

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October
14
September
29
Freshware Launches Mobile Ticket Entry On iPad

Freshware launched the latest addition to the freshware system, which comprises of an entire suite of programs designed specifically for the latest gadget to take the world by storm, the Apple iPad. We are already seeing massive interest in our new systems from both existing and potential new clients.

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Case Studies

Vidafresh starts to see benefits of bespoke system

Jepco Marketing

Mash Purveyors Ltd

J R Holland Foodservice

The team

An experienced software developer, Paul has worked with produce industry for more than 30 years. He wrote the original version of Freshware in 1991 after working as a lead product designer within a major uk software house and was involved in the subsequent development version of the Windows® application during 1998, which was redesigned later and has now been re-developed and enhanced by the current development team. Paul continues to be a principal consultant in larger ERP installations and one of the team of designers of the new Affinitus ERP solutions.
Paul Hardy
Managing Director

The team

Lana joined Affinitus Group Ltd in 2001, quickly establishing herself as one of the company’s lead developers, and within two years was development team leader. She has a degree in finance and economics and a second degree in IT and computing, as well as recently completing an MBA in business and finance. In 2006, she was appointed as a Technical Director of the group. Lana continues to work with key installations and acts as one of the principal consultants and project managers on our larger ERP implementations.
Lana Korzhuk
Director

The team

An experienced and well respected name within the Fresh produce and Foodservice business, Ian re-joined the Affinitus Group in 2012 as business development manager, after 8 years of working with Microsoft to bring an improved level of customer service to the team. Ian works alongside the team within regard to new business, and account manages some of the larger clients.
Ian Parfitt
Director

The team

They don’t come more experienced and senior than Mr Penrose, having served his youth through companies such as Hunter Sapphire and Albert Fisher Group throughout the 80’s, Dave joined the business in 1998 and has been a font of knowledge as the team has built up throughout the years.
Dave Penrose
Senior Developer

The team

Kevin has been with Affinitus Group since 2002, when they acquired the Market Master business from Torex plc, where he already had 10 years of continuous service working specifically with some of the largest foodservices companies in the uk. With a brief 18 months break away from Affinitus, Kevin came back to lead the development of the latest version of the Freshware warehouse management systems.
Kevin Slack
Product Development Manager

The team

Rowan joined the company in 2012, and quickly proved himself worthy of the position he now holds, he is now responsible for the support team and has pioneered new methods of recruitment within the business, that has seen us take on some of the best team members we have ever had consequently giving us the best client facing support.
Rowan Ellis
Development and Support Team Leader

The team

Ellis without doubt has been another very successful investment in the younger generation, originally recruited to enhance the support team in 2007, Ellis quickly proved himself with clients and became knowledgeable in the overall product and the industry in which we work with and now spends most of his time on implementation of both new projects and modules within existing clients. Ellis has recently being rolling out the integrated weigh scales into Chefserve clients.
Ellis Cole
Product Consultant