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A fresh approach
to customer care
New technology and problems - there are times when it is very easy to think the two are attached at the hip. So it is a measure of a software providers commitment to observe the importance they attach to after sales support. more...

Sister Act
Jackie and Elaine are sisters. They also job-share as office accounts manager for Spitalfields-based Hutchinson. David Leck finds out how the latest Windows-based technology has helped this new professional pairing. more...
 

 

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Wholesalers - Hutchinson

Hutchinson is a Spitalfields based wholesaler who has in recent months gone through a significant period of change, moving from its old UNIX computer system in favour of the market leading Windows alternative.

Their previous system was complicated and unwieldy and took considerable time and effort to understand. Jackie Avis, one of the new systems frequent users describes the benefits, “ Freshware is totally user friendly and has cut down the workload. The booking in is much easier and the turnaround time in getting prices across to clients is vastly improved. At the end of the day, Freshware has given us access to significant benefits both internally and in terms of customer service. It is also an intuitive system and very easy to learn.”

Chris Hutchinson, MD says, “ we were very disappointed with the services we were getting from our previous supplier and having seen the Affinitus system demonstrated we knew this was the system for us. We were overwhelmed by how the system has been devised to adapt to a market place in which the need for readily available and accurate data is paramount.”

The Freshware system offers a fully integrated consignment trading and accounting packages and coupled with our handheld units and touch screens we have simplified and improved everyday tasks.

Freshware comprises a number of modules designed specifically for the fresh food and produces industry and has quickly established itself as the most viable solution for importers, wholesalers, growers and multiple suppliers.

Designed to eliminate duplication, simplify routine procedures and improve communications standards Freshware helps businesses like Hutchinson to increase profitability through efficiency.

Never ones to rest on our laurels we are already exploring further areas of development which will implement the latest technology in line with both the needs of our customers and wider ranging market trends.

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