Freshware ERP : Fresh produce software
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Freshware
Foodservice and Fresh produce Catering supply ERP software
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ChefServe
Bakery and Food Production ERP software
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FoodLogik
Farming and agricultural strategic IT solutions provider
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AgriLogik

ERP Software driving you and your teams working day to be more efficient and productive

Affinitus Group design and develop market-specific ERP Management software to the food service, fresh produce, bakery, meat, logistics and warehousing sectors, acting as a long term strategic IT partner for our customers from implementation and the many years of use that follow.

Our Fresh produce ERP Software was first developed in 1991, and we are now on version 7. The systems Affinitus Group develop have specifics to each market sector we specialise within, and through a partnership approach, we can provide a solution configured to meet your strategic business requirements.

Our industry focused approach allows customers to gain significant business advantage when deploying our market-leading solutions, with software that allow users to manage collaborative relationships between customers, business partners and employees and guide intelligent commerce transactions across multiple communication channels.

Business Analytics: Our software shows you real time vital information

Our Industry specialist knowledge allows us to give you the choice of information you didn't even know you needed or was possible to have.

  • Today's Turnover
    £76921.29
  • Last Week
    £70933.73
  • Today's Margins
    4.20%
Products sold by value
425
Number of orders taken today
Turnover last week totals
30
New accounts in the last month
Products sold by value
Number of orders taken today
Turnover last week totals
New accounts in the last month

Implementing Freshware within our business is one of the best decisions we have made!

Iain Furness,
Managing Director,
The French Garden Group

We have been very pleased that we have been able to get a phased implementation of Chefserve on this project, allowing us some very quick wins within only months of placing our order with Affinitus.

Charlie Mash
Managing Director
Mash Purveyors Ltd

It was obvious that these guys knew our business, and more importantly were listening to our current problems and coming up with solutions even before we had committed to their product.

Paul Devlin
Managing Director UK
Halls International

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The benefits of working with us

Project Management
Project Management

We provide a project manager for all installations to ensure a smooth, trouble-free transition to the new system. The first stage is to assess the functions and procedures that need to be carried out in order to ensure the system runs effectively. These procedures will run to a planned schedule which has been previously agreed between the client and the implementer.

Implementation
Implementation

The implementer will have many years of experience at senior levels and specific knowledge of your industry. Their role is to ensure that everything runs smoothly, and to liaise directly with your system administrator to ensure that nothing is overlooked.

Timescale
Timescale

Converting a business to our software is a seamless operation which can usually be achieved within normal working hours. Our aim is to provide maximum flexibility: in cases where implementation cannot take place alongside the daily running of your business, we can install the system overnight.

Training
Training

Once you are familiar with your brand new system it will make the daily management of your business far easier. Training needs vary depending on usage, so the project manager will determine the level of training needed for each user, organise training sessions and, as soon as a start date is decided, ensure the schedule is agreed and implemented.

Service and Support
Service and Support

We don’t just install and leave. We offer telephone and online diagnostic support Monday to Friday during normal office hours. For your peace of mind, out of office hours support is always available should you need it.

News

March
08
UK’s Largest Brassica Grower TH Clements Install Freshware

Following a lengthy selection process where 16 potential suppliers of ERP Software were whittled down to just 3, Affinitus Group were chosen to supply the Freshware ERP Fresh Produce Management Software and the Agrilogik Field,Crop and Harvest Management modules and the system went live in September 2018 in time to get everyone used to the […]

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July
10
Chefserve V7i first look

Chefserve V7i is the name given to the web ordering portals and software as a service modules of the Affinitus ERP product Chefserve, which serves the Foodservice Delivery Sector. Its fully configurable able to display your logo, background videos and adjusted to your own company colour schemes to match your existing website.

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July
09
European Salad Company switch to Freshware

European Salad Company is a leading fruit and vegetable wholesaler based in New Covent Garden Market in London, offering the finest fresh ingredients sourced direct from Paris and Milan, plus quality dry, tinned and frozen goods, including Boiron fruit purees . The Legacy system was slow and did not manage stock and the lack of […]

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June
13
Agrilogik set to take Growing and Packing software to new levels.

AFFINITUS which develops Software specifically for Fresh Produce, has secured two new produce contracts for the latest version of its Agricultural and Packing management software that aims to raise efficiency, traceability and profitability. Agrilogik is the answer to fresh produce technical management software. Launched in 2015, innovation and working closely with their clients, AFFINITUS has […]

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Case Studies

Classic Fresh Foods

Vidafresh starts to see benefits of bespoke system

Jepco Marketing

Mash Purveyors Ltd

The team

An experienced software developer, Paul has worked with produce industry for more than 30 years. He wrote the original version of Freshware in 1991 after working as a lead product designer within a major uk software house and was involved in the subsequent development version of the Windows® application during 1998, which was redesigned later and has now been re-developed and enhanced by the current development team. Paul continues to be a principal design consultant in larger ERP installations and one of the team of designers of the new Affinitus ERP solutions which is currently on Version 7..
Paul Hardy
CEO & Managing Director

The team

Lana joined Affinitus Group Ltd in 2001, quickly establishing herself as one of the company’s lead developers, and within two years was development team leader. She has a degree in finance and economics and a second degree in IT and computing, as well as recently completing an MBA in business and finance. In 2006, she was appointed as a Technical Director of the group. Lana continues to work with key installations and acts as one of the principal consultants and project managers on our larger ERP implementations.
Lana Korzhuk
CTO & Director

The team

An experienced and well respected name within the Fresh produce and Foodservice business, Ian re-joined the Affinitus Group in 2012 as business development manager, after 8 years of working with Microsoft to bring an improved level of customer service to the team. Ian works alongside the team within regard to new business, and account manages some of the larger clients.
Ian Parfitt
Director

The team

They don’t come more experienced and senior than Mr Penrose, having served his youth through companies such as Hunter Sapphire and Albert Fisher Group throughout the 80’s, Dave joined the business in 1998 and has been a font of knowledge as the team has grown around him throughout the years.
Dave Penrose
Senior Developer

The team

Rowan joined the company in 2012, and quickly proved himself worthy of the position he now holds, he is now responsible for the support team and has pioneered new methods of recruitment within the business, that has seen us take on some of the best team members we have ever had consequently giving us the best client facing support.
Rowan Ellis
Development Team Leader

The team

Ellis without doubt has been another very successful investment in the younger generation, originally recruited to enhance the support team in 2007, Ellis quickly proved himself with clients and became knowledgeable in the overall product and the industry in which we work with and now spends most of his time on implementation of both new projects and modules within existing clients. Ellis has recently being rolling out the integrated weigh scales into Chefserve clients.
Ellis Cole
Product Consultant