Freshware ERP : Fresh produce software
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Foodservice and Fresh produce Catering supply ERP software
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Bakery and Food Production ERP software
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Farming and agricultural strategic IT solutions provider
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ERP Software driving you and your teams working day to be more efficient and productive

Affinitus Group design and develop market-specific ERP Management software to the food service, fresh produce, bakery, meat, logistics and warehousing sectors, acting as a long term strategic IT partner for our customers from implementation and the many years of use that follow.

Our Fresh produce ERP Software was first developed in 1991, and we are now on version 7. The systems Affinitus Group develop have specifics to each market sector we specialise within, and through a partnership approach, we can provide a solution configured to meet your strategic business requirements.

Our industry focused approach allows customers to gain significant business advantage when deploying our market-leading solutions, with software that allow users to manage collaborative relationships between customers, business partners and employees and guide intelligent commerce transactions across multiple communication channels.

Business Analytics: Our software shows you real time vital information

Our Industry specialist knowledge allows us to give you the choice of information you didn't even know you needed or was possible to have.

  • Today's Turnover
  • Last Week
  • Today's Margins
Products sold by value
Number of orders taken today
Turnover last week totals
New accounts in the last month
Products sold by value
Number of orders taken today
Turnover last week totals
New accounts in the last month

Implementing Freshware within our business is one of the best decisions we have made!

Iain Furness,
Managing Director,
The French Garden Group

We have been very pleased that we have been able to get a phased implementation of Chefserve on this project, allowing us some very quick wins within only months of placing our order with Affinitus.

Charlie Mash
Managing Director
Mash Purveyors Ltd

It was obvious that these guys knew our business, and more importantly were listening to our current problems and coming up with solutions even before we had committed to their product.

Paul Devlin
Managing Director UK
Halls International


The benefits of working with us

Project Management
Project Management

We provide a project manager for all installations to ensure a smooth, trouble-free transition to the new system. The first stage is to assess the functions and procedures that need to be carried out in order to ensure the system runs effectively. These procedures will run to a planned schedule which has been previously agreed between the client and the implementer.


The implementer will have many years of experience at senior levels and specific knowledge of your industry. Their role is to ensure that everything runs smoothly, and to liaise directly with your system administrator to ensure that nothing is overlooked.


Converting a business to our software is a seamless operation which can usually be achieved within normal working hours. Our aim is to provide maximum flexibility: in cases where implementation cannot take place alongside the daily running of your business, we can install the system overnight.


Once you are familiar with your brand new system it will make the daily management of your business far easier. Training needs vary depending on usage, so the project manager will determine the level of training needed for each user, organise training sessions and, as soon as a start date is decided, ensure the schedule is agreed and implemented.

Service and Support
Service and Support

We don’t just install and leave. We offer telephone and online diagnostic support Monday to Friday during normal office hours. For your peace of mind, out of office hours support is always available should you need it.


Chefserve Online during COVID-19

Chefserve web ordering live and very useful during Corona virus A number of our Chefserve clients have implemented our web ordering / shopping cart portals and are now linking it with our Vanlogik delivery app following the shutdown of all bars and restaurants and the uptake of the new home delivery schemes our clients are […]

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Chefserve V7i now available

The future of Sales order processing within the Foodservice sector is finally here. Giving your customers direct access to your products is not only more convenient all round, it sends the right message which goes: “We value your custom and want to make your experience faster, easier and better” That’s where your very own web […]

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Case Studies

TH Clements Install both Agrilogik and Freshware Modules of Affinitus ERP

Ron Dadge

Classic Fresh Foods

Vidafresh starts to see benefits of custom system

The team

An experienced software developer, Paul has worked with produce industry for more than 30 years. He wrote the original version of Freshware in 1991 after working as a lead product designer within a major national UK software house and was involved in the subsequent development version of the Windows® application during 1998, which was redesigned later and has now been re-developed and enhanced by the current development team. Paul continues to enjoy a role as principal design consultant in larger ERP installations ( the reason he started the company in the first place) and is happy to state that he is one of an accomplished team of architects of the new Affinitus ERP Financials solutions which is currently on Version 7.
Paul Hardy
CEO & Managing Director

The team

Lana joined Affinitus Group Ltd in 2001, quickly establishing herself as one of the company’s lead developers, and within two years was development team leader. She has a degree in finance and economics and a further degree in IT and computing, as well as recently completing an MBA in business and finance. In 2006, she was appointed as a Technical Director of the group. Lana continues to work with key installations and acts as one of the principal consultants or project sponsors on our larger ERP implementations.
Lana Korzhuk
CTO & Director

The team

An experienced and well respected name within the Fresh produce and Food service business, Ian re-joined the Affinitus Group in 2012 as business development manager, to bring an improved level of awareness to our existing client base about what we can now do for them as well as provide a vision to the team of where we could be improving service to our clients. Ian continues to work alongside the team within regard to new business and is influential in the business development and our acquisition strategies. Ian continues to account manages some of the larger clients.
Ian Parfitt
CSO & Director

The team

They don’t come more experienced and senior than Mr Penrose, having served his youth through companies such as Hunter Sapphire and Albert Fisher Group throughout the 80’s, Dave joined the business in 1998 and has been a font of knowledge as the team has grown around him throughout the years.
Dave Penrose
Senior Developer

The team

Rowan joined the company in 2012, and quickly proved himself worthy of the position he now holds, he has previously been responsible for enhancing the support team and has pioneered new methods of recruitment within the business, that has seen us take on some of the best team members we have ever had consequently giving us the best client facing support. He now heads up the development team having learned all of our previous products and knowing what the clients really want out of the system as well as bringing that core functionality into the new constantly emerging technologies.
Rowan Ellis
Development Team Leader

The team

Ellis without doubt has been another very successful investment in the younger generation, originally recruited to enhance the support team in 2007, Ellis quickly proved himself with clients and became knowledgeable in the overall product and the industry in which we work with and now spends most of his time on implementation of both new projects and development of new modules within existing clients. Ellis is now concentrating on the installation of the core ERP systems into the larger clients back offices alongside Malcolm who will be out in the pack house.
Ellis Cole
Project Consultant

The team

Malcolm is another of our key team members from within the produce industry, serving 25 Years in Fresh produce pack house environments hasn't dampened Malcolm's enthusiasm for the business. His knowledge of all things pack house has kept our mobile strategy at both the forefront of technology and the leading edge when it comes to pack house audits, BRC and efficiencies.
Malcolm Williams
Implementation Consultant