Case Studies

TH Clements Install both Agrilogik and Freshware Modules of Affinitus ERP

Case Study - TH Clements Install both Agrilogik and Freshware Modules of Affinitus ERP

17 February 2020

UK’s Largest Brassica Grower TH Clements Install Freshware

Following a lengthy selection process where 16 potential suppliers of ERP Software were whittled down to just 3, Affinitus Group were chosen to supply the Freshware ERP Fresh Produce Management Software and the Agrilogik Field,Crop and Harvest Management modules and the system went live in September 2018 in time to get everyone used to the software before the Christmas rush. with Christmas 2018 out the way, the next stage of implementation commenced with the implementation of the costings modules and business analytics.

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Ron Dadge

Case Study - Ron Dadge

14 January 2020


Ron Dadge is a family owned business based in Pershore.  Their main business is split into two, Direct selling of Fresh produce from Italy to Europe and the UK Market, and importing and selling to the UK wholesale market.


One of the main challenges that faced Ron Dadge with their current system, was the inability to create the necessary paperwork needed to import produce from Europe to the UK.  This included CMR’s, Purchase order and transport notifications, in both English and Italian.  They were also unable to separate the two businesses and produce detailed management reports for both arms of the company.

All of the Italian business and some of the Wholesale business was being run using spreadsheets.  This resulted in a lot of time consuming and sometime double entry.

Ron Dadge also wanted to capture the costs of everything from inbound haulage, rebates, transhipment charges, handling and outgoing haulage to make sure the correct margins were being made and to increase profits.


Additional information


Affinitus set out to streamline the data entry of the business, by automating the Direct delivery part of the business, with a dedicated screen which allows the user to select multiple purchase orders, select haulier and destination, and the system automatically created the sales orders, and allocated all stock. This then allowed the user to easily generate CMR’s and all accompanying documentation and email these documents directly from our Freshware system, saving hours of manual creation of these documents.

On top of this we separated both arms of the company to allow accurate reporting of each part of the business, but still allowing full transparency of the entire business through one system.

By displaying exact costs of all produce bought, an accurate an immediate profit and loss is available at the point of sale, with a dedicated “Grower returns” screen, which shows all purchase and sales information and costs, and give the user a percentage profit immediately without the need to run any additional reports.

Ron Dadge will be using our V7 Business Analytics program to help them get information at a glance instead of having to find the report or spreadsheet on file and cross reference it with something else.

Matt Dadge Comments

“Malcolm and Ellis have been great, they ask a million questions and question a million things. Which is definitely a plus as this is what we wanted, and only by them doing this have they been able to accomplish what they have. Definitely a credit to you guys.

We knew it wouldn’t have been an easy task as we have effectively three different sides to our operation with three different methods to do them all. For us it was easy before because we were doing 75% of imports manually on spreadsheets and 100 % of exports on spreadsheets, so to make them all flow into one as Malcolm and Ellis are doing is not far off a miracle they look as though they are going to pull it off.”

Thanks again for the support we’ve received. Definitely recommend Affinitus!

Case Study - Classic Fresh Foods

11 June 2019

Classic Fresh foods goes live on Chefserve in Covent Garden market

After only a few short months on a software system that didn’t live up to expectations, Rob Burton from Classic visited Affinitus Group’s Kent based offices to look at the latest version of Chefserve along with some colleagues, and immediately saw the benefit in a quick changover.
Despite an already busy schedule, agreed to put the basic system in quickly and roll out other modules, when everyone has a bit more time, and the system was live within 6 weeks.
Now having used the software they can only sing its praises and are looking forward to some time.

F!}”}!”g brilliant
A fantastic tool that allows us within minutes to see if we have done anything wrong
Software that just keeps getting better!!

Rob Burton
Operations Director
Vidafresh starts to see benefits of custom system

Case Study - Vidafresh starts to see benefits of custom system

19 September 2016

Leading UK fresh fruit importer-marketer Vidafresh has had a relationship with Affinitus since its earliest days. The Dartford-based company, which specialises in melons and pineapples, had an early version of Freshware in place when it officially began life in March 2010, and its relationship with Affinitus has continued to develop in the years since.

Vidafresh installed the newer version of Freshware in November 2014; having worked with Affinitus on a bespoke, tailored system that was focused on its needs as a business, covering the areas of stock control, logistics and accounting.

Commercial director Chris Rawlins says the system upgrade was made to reflect the significant growth that Vidafresh has achieved over the past six years, explaining that the company invested heavily in partnership with Affinitus to build a system that suits its needs.

Although Rawlins admits that the tailored system is still a work in progress – explaining that Vidafresh is working closely with Affinitus to get where it needs to be – he says the firm is starting to see the benefits of what it has been doing.

The new system, he says, gives companies the capability to add different modules for different reporting functions for better business management.

Vidafresh’s initial changeover to the bespoke software in late 2014 was followed by a period of implementation and what he describes as work to get the system up to speed.

During the last six-nine months, Rawlins says Vidafresh and Affinitus have focused on system changes and tweaks, making sure functions are in place that would be of benefit to the importer’s day-to-day business.

“Once all of that is up and running, and working, it’s going to have a huge impact on what we do because it’s tailored specifically to our needs and you wouldn’t get that with an off the shelf package,” he says.

Rawlings adds that Vidafresh is separately in the midst of bringing in its own servers on site – at the moment these are hosted off-site – with the assistance of Affinitus, as part of a complete overhaul of its functions, which is expected in bear fruit in the months to come.