Case Studies

Jepco Marketing & JE Picavver Farms

Case Study - Jepco Marketing & JE Picavver Farms

15 September 2016

Pick up a bagged salad mix in almost any UK Tesco branch and the chances are that at least some of the lettuce leaves inside originated from fields farmed by Lincolnshire-based fresh salad producer and Freshware user Jepco Marketing.

As Director Simon Goddard explains, the bulk of Jepco’s products are delivered to major food processors, who chop and bag the salad leaves and sell the finished items to leading grocery retailers, UK-wide. “When you go to Tesco and buy a bagged salad, it’s probably our product in there – a lot of the lettuce leaves come from us,” he says.

The Challenge

Jepco’s relationship with Affinitus began in the early 2010s when the company was seeking a means of improving the workings and efficiency of its internal systems. A search among off-the-shelf packages that met Jepco’s needs initially proved fruitless until Goddard received a recommendation for Freshware; a system that could be adapted specifically to the company’s requirements.

Goddard says Jepco was looking for a means of improving its processes – covering everything from its daily farming operations to quality control and being able to offer full traceability for clients – in a system that did not come with an extortionate price-tag.

The Solution

For Jepco, the solution came in the form of Affinitus’ Freshware software system, which Goddard says delivered a “vast improvement” on the company’s previous working methods.

“Four-five years ago, we were looking to improve our internal systems, looking round the marketplace and somebody said, ‘ have you tried Affinitus?’ and they had the best option for the price,” he remembers. “It was affordable for our size of operation and when we put it in, it was a vast improvement.”

Freshware not only covers all of Jepco’s sales orders process from to initial receipt to invoicing, but links right through to the field using the first version of the Agrilogik product – enabling its management team to know exactly how many plants have gone in the ground – and from there to the company’s quality control (QC) system.

“It links to our QC system and then to our planting, so in terms of traceability, we know what field, lane and plot the product actually came from,” Goddard explains.

“If one of our customers says, ‘we need a trace report,’ we can go back to the PO number or the invoice and track it back all the way through.

“We’re all driven by standards and protocols, and if you want to sell to major retailer, you’ve got to be able to demonstrate all of your food production controls.”

As well as offering effective stock control, Jepco also benefits from being able to use Freshware to track all of its harvest data, meaning the company knows precisely the yield they are likely to receive from each and every field and individual plot.

Additional information

Key Benefits
– Substantial cost savings
– Improves efficiency
– Effective stock control and sales order processing
– Adaptable to individual business needs
– Improves traceability
– Cost effective

“When we started looking for a software solution, we found that every off-the-shelf system would need a huge amount of adapting to our needs. Freshware was able to offer more flexibility and they demonstrated that in what they were able to produce.”

Mash Purveyors Ltd

Case Study - Mash Purveyors Ltd

15 September 2016

For over 150 years, the Mash family has hand-selected the finest quality fruits and vegetables for the most prestigious kitchens. From the traditional to the exotic, the produce is perfectly packed and expertly picked for freshness and optimum flavour. Working in partnership with specialist growers both in the UK and abroad, and selecting the very best offerings from Rungis, New Covent Garden, Barcelona and Milan, they are a key supplier to some of the world’s finest restaurants.

During 2015, after years of planning,  Mash invested heavily into a state of the art modern distribution centre in North West London, and in the summer of 2015 started their search for a full ERP and WMS that would meet all their requirements, and by Christmas Eve, only just before the New Year planned start of implementation their placed their order with their chosen supplier Affinitus Group Ltd for the 70 user combined Chefserve Advanced Catering software and the Freshware Warehouse Management System. First to be installed during March 2016 was the Chefserve system and James Boyle, Operations Director of Mash states. “We have been very pleased that we have been able to get a phased implementation on this project, allowing us some very quick wins within only months of placing our order with Affinitus.

visit to see Mash in Action

Additional information

Whilst the Warehouse Management system implementation is being scheduled for the summer months, Mash are the first customer to adopt Chefserve’s advanced picking solution, which using bar coded empty split boxes and conveyor packing to increase picking throughput by more than double on split items and provides for an extra level of care to be taken on special client orders. The system is the first to offer a digital image capture of every Split box to go through the system and allows order checkers to flag items for corrections and to double check important orders. These images are then available should there be any client complaints.

J R Holland Foodservice

Case Study - J R Holland Foodservice

02 June 2016

When J R Holland continued expansion left with the requirement to update their existing UNIX based system, they were able to export their existing data directly into the new Chefserve product also provided by Affinitus Group who already had a complete understanding of their business.

Hazel Fletcher Director

Halls International

Case Study - Halls International

02 June 2016

With over 125 Years of being in business, HL Hall & Sons Group continues to expand and move forward, with annual sales of avocados alone topping 5 million cartons last year. Operating in 4 countries, but with sales all over the world, 2014 became an essential time for the business to gain greater control over the business and make use of modern technology.

A specialist in avocados, mangos and limes, as well as a huge range of other sub-tropical exotics including lychees, pineapples and pomegranates, HL Hall has a sizeable presence in the UK, from where it also oversees the company’s operations in mainland Europe

Paul Devlin, MD of Halls UK and European states, we were doing well, but keeping track of stock, ripened product, incoming shipments that may have departed 21 days ago, and letting our Europeans clients know of our availability was proving cumbersome with our existing ERP system. Following an extensive review which included all the specialist Produce ERP systems and the more generic worldwide ERP systems, we chose Freshware. It was obvious that these guys knew our business, and more importantly were listening to our current problems and coming up with solutions even before we had committed to their product.

Additional information

The Freshware system was installed into Tonbridge based UK office during early 2015, and subsequently rolled out to the other European sites and had an immediate positive impact on the business. During Early 2016, Halls have started to roll out the WMS modules within Freshware, so they can monitor product within their extensive ripening facilities in Rungis, France.