VIDAfresh is a highly experienced, product-based company which sources high quality fresh fruits and vegetables from around the world. The Dartford-based company, which is an industry specialist in melons and pineapples, offers year-round global procurement of citrus through its subsidiary INTERfresh. VIDAfresh’s product portfolio also includes a wide range of products from salad staples, such as lettuce, cucumber and tomatoes, through to melons, sweet potatoes, table grapes and strawberries.
VIDAfresh has had a relationship with Affinitus since its earliest days. The company had an early version of Freshware in place when it officially began life in March 2010, and its relationship with Affinitus has continued to develop in the years since.
However, the challenge, when VIDAfresh looked at installing a new Freshware package was that the company had developed and grown substantially since it’s early days and now required a version of the software adapted to its needs and expectations.
Directly integrated with the $800m Staay Food Group of companies, VIDAfresh now supplies a wide range of fresh fruits, vegetables and salads from locations across the globe including South America, South Africa, Mexico, Turkey and the US.
The company launched its INTERfresh subsidiary in 2013, which focuses on the sourcing of citrus products from around the world.
- Very cost effective
- Covers stock control, logistics and accounting
- Different modules for different reporting functions
- Enhanced to client’s specific requirements
- Better business management
- Benefits day-to-day operations
- Superb ongoing support